Twitter Ads: Twitter Advertising 2023 Certification Course
It seems that people are increasingly numb to advertising that tries to take you from a complete stranger to some company and turn you into a client right away. Today, people like to discover brands for themselves. Luckily, there’s a great network for that: Twitter. Twitter is a network where users go to discover new things, see what peers and influencers are doing, and learn what’s happening. That’s why it’s a great place to advertise. You’ll likely love this course if you’re a... Digital marketer who wants access to the most educated social network in the world Entrepreneur wanting to introduce your products, services, or ideas to the world Social media or community manager looking to engage an existing following Public relations professional looking to control the narrative in important conversations If you want to be able to launch Twitter Ads almost instantly, this course is for you. Eazl’s Twitter Advertising Certificate Course is a well-crafted learning experience that’s hands-on, concise, and engaging. In this course, you will: Learn about the Twitter user base and their behavior patterns Participate in an interactive simulation game based on a real Twitter Ads case study Deploy campaigns with your instructor to build your intuition on the platform Use multiple advertising strategies and see their results Integrate digital marketing tools like Google Tag Manager and Google Analytics This course is chock full of activities that allow you to practice what you’re learning. You’ll work with your instructor over multiple Eazl Side-by-Side exercises to craft creative assets specific to Twitter Advertising, install the Twitter Ads Pixel, target Twitter users, and deploy each of Twitter’s objective-driven ad campaign formats. What you'll learn Launch all of Twitter's objective-driven campaigns Install and use Twitter's Universal Tracking Pixel Use all of the targeting features in the Twitter Ads platform Deploy Twitter-specific creative formats (like Twitter Ad Cards) Who this course is for: Digital Marketers Social Media Managers Entrepreneurs and Organizers Public Relations Professionals Course content: 25 lectures • 2h 25m total length
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