Advertising on Facebook and Instagram: a step-by-step guide

Facebook and Instagram advertising is an effective tool for SMM-promotion. This course will help you learn how to set up Facebook and Instagram ads from scratch and not to drain your budget. Now you don't have to be afraid of Meta Ads Manager. You will increase sales, get new leads, increase reach and conversions to your website. The course contains basic knowledge on how to set up tragetized advertising in Facebook and Instagram, perfect for those who want to understand the topic and effectively launch the first advertising campaigns.

What makes this course special:

scientific approach: the theoretical part is based on scientific marketing works, but presented in an easy language;

practice during the lessons: perform practical exercises and analyze them during the lesson;

clear program structure: learn the material step-by-step for easy assimilation of knowledge;

support: answers to students' questions.

What you will learn:
Understand how the Facebook and Instagram ad auction works
Independently run ads through Facebook Ads Manager
Create an advertising account and Facebook Bussines Manager
Choose the right ad targeting for your business
Create custom audiences and work with the detailed targeting tool
Customize Facebook Pixel
Analyze ad performance for better results

This course is for these who:
Anyone interested in learning how to customize Facebook and Instagram ads
Marketers - the course will help to better understand the tools of advertising customization for self-setting or controlling a team.
Entrepreneurs - the skills learned will help attract new customers.
Beginning SMM specialists who want to better learn ad customization.
Students - the skills learned will give you the opportunity to earn remotely.

OUR TRAINING INCLUDES:
-Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
-Lifetime access to the course and its future updates.
-24/7 Support: If you have questions, we will always be willing to answer them.
-Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.

Course content:9 sections • 57 lectures • 1h 31m total length