Strategic marketing

In the course you will develop a marketing strategy for your company, step by step through exercises from analyzing the marketing environment to finding and choosing the right strategy. Then you will plan everything and prepare a budget.

Learn by doing

The course contains video explanations and text notes with examples. In each lesson, you will perform exercises on your company's data. Thus, with each completed assignment, you will shape your marketing strategy.

Share experiences

The course involves networking with your peers so you can get both feedback and insights from other perspectives.

Master the best marketing tools

You will also learn how to fit a large, multi-page marketing plan into a single page to make it easier to work on it every day.

What you will learn:
distinguish between strategic and tactical marketing
Use analytical tools to find growth opportunities
choose the most appropriate strategy from among the possible strategies
position value for the customer
plan and budget marketing activities

This course is for these who:
This course will suit marketers who want to develop their own marketing strategy to confidently plan their company's marketing activities and improve their performance.

OUR TRAINING INCLUDES:
-Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
-Lifetime access to the course and its future updates.
-24/7 Support: If you have questions, we will always be willing to answer them.
-Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.

Course content:9 sections • 43 lectures • 6h 51m total length